CASE STUDY

The Eight Pillars of Joy Campaign

ArtCenter’s Conscious Communication proudly partnered with The Foundation for a Better Life’s* highly respected Pass It On Campaign in a sponsored project to promote universal, positive values. The resulting campaign, called “The Eight Pillars of Joy”, was based on author and journalist Douglas Abrams’ The Book Of Joy, which recorded a series of conversations between the Dalai Lama and Archbishop Desmond Tutu as they explored the ways in which our society may achieve joy.

The path is clear. It is a series of steps — each one leads to the next. From the shifting of perspectives, to learning to experience humility, humor and acceptance, to performing all-important acts of forgiveness, gratitude and compassion, and ultimately to the highest value: expressing generosity of spirit.

Each of our eight students illustrated one of these eight values. Below, see a selection of student works created entirely from pre-cleared video and audio sources. These short films include spoken-word narration and screen graphics based on original scripts by class members.

For more information about Conscious Communication’s collaboration with The Foundation for a Better Life, please click HERE.

*The PSA’s featured on this page were created as part of a student project in an educational course at ArtCenter College of Design in cooperation with The Foundation for a Better Life, and may not be reproduced, displayed, or further disseminated without the written permission of The Foundation for a Better Life.